Job Summary
The Abbotsford Downtown Business Association (ADBA) is seeking a motivated and hands-on student to support a Downtown Marketing Practicum focused on helping small businesses both develop and implement practical marketing strategies.
Many small businesses in downtown Abbotsford face constraints around time, budget, and marketing expertise. This practicum is designed to bridge that gap by pairing students with businesses to create focused, realistic marketing plans - and actively execute them during the placement.
Working with the ADBA and participating businesses, the student will collaborate directly with business owners to understand their goals and capacity, then implement key marketing activities. This may include content creation and scheduling, social media improvements, small campaigns or promotions, and customer engagement initiatives.
The goal is to demonstrate what is achievable for a small business and to generate meaningful, observable results over a short period. Where possible, the student will also track outcomes (e.g., engagement or customer response) to help show the value of consistent marketing effort.
This practicum offers hands-on, real-world experience working directly with local businesses and seeing the tangible impact of marketing work.
CANDIDATE: This practicum is suitable for a student who would like hands-experience with:
● Tailored marketing plans for participating businesses
● Direct implementation of marketing activities
● Measurable improvements in at least one area (e.g., engagement, awareness, customer activity)
● Basic tracking and reflection on outcomes and ROI
● Summary of common challenges and opportunities across businesses
This position is ideal for someone who:
● Wants hands-on marketing experience, not just planning
● Is interested in marketing, communications, or entrepreneurship
● Enjoys working directly with people and small businesses
● Is proactive, organized, and able to manage multiple projects
● Can balance creativity with practical execution
Required student type
Business, Graphic Design